“What's in a name? That which we call a rose, by any other word would smell as sweet.” Juliet says, in Shakespeare’s Romeo and Juliet. And sure, the rose would still smell lovely, but in a world of busyness, big ideas, constant streams and broadcasts, flashing lights, loneliness, doubt and ambitions… isn’t it lovely, helpful, and comforting to know that a rose is indeed a rose, and that a rose can be specifically sought-out then appreciated by calling it what it is?